I know, apparently I’m into series this year. But as I started to write about how to hire an editor, I quickly began to see how many things writers have to consider before taking the plunge. So this month’s newsletter will cover hiring a developmental editor, and then in July and August we’ll talk about copyeditors and proofreaders.
What Is Developmental Editing, Anyway?
Developmental editing is about the big picture. It’s about structure and theme and content. It’s about understanding what your eventual Table of Contents is going to look like (or your plot, if you're writing fiction) and making sure that everything is consistent and actually makes sense. A lot of the coaching I do is developmental editing in that I walk authors through what’s working and not working with their manuscript. If I start working with someone early on in their process, I work with them to develop their Shitty First Drafts (SFDs) and to get their content on the page. It’s a process and it involves a lot of refining. For those writers who decide that they need a developmental editor later in the game, like after they've written their entire manuscript, the process is a little different in that it can involve an overhaul. A developmental edit can get a little messy at this stage, and a good editor is more important than ever because there are so many moving parts to hold. If you find yourself in this situation, knowing that your manuscript is a bit of a mess and needs more help than you ever anticipated, don't fret. There are good people out there who can fix almost anything!
Why Do I Need a Developmental Editor?
A developmental editor should be your collaborative partner. You can bring them on board at any stage of your writing process, but in my opinion, the earlier you have them reading along with you, the better off you’re going to be in the long-run. A developmental editor is looking for the big picture. Because they're removed, they can see things you can’t because you’re too close to the story. They can also help guide you in a direction you might not have considered. Your developmental editor should be someone who defers to your choices, but also someone you can trust, and who hopefully occasionally pushes back and has an opinion about your work.
How Do I Work with a Developmental Editor?
There are any number of ways to work, and many editors will have strong feelings about how they want to work, but I will throw out some food for thought here since you do have a say in your process---no matter what. If you are just getting started on a new book project and you know you do well with feedback and partnership, consider hiring someone upfront who can read pages as you write them and talk you through decisions about the arc of the work or your plot. Ideally, your editor will ask you to create a chapter summary document that the two of you can use as your roadmap in the process of completing your book. This is my preferred way to work with clients, and it ultimately saves both time and money as pitfalls and inconsistencies are averted along the way. If you already have a complete manuscript and realize that you need or want a developmental editor, you will probably need to pay someone to read your entire manuscript and give you notes. This is kind of like paying for a home inspection before you buy a house. You might not end up buying the house, but you aren't going to regret having paid a little bit upfront to know what you were getting yourself into. If you’re going to pay someone to read, make sure you get good notes. Make sure you agree with the editor's direction and ideas. Make sure you have good rapport with the editor and that you like the way they talk and/or advise you. This is going to be an important relationship, and you want to feel like you’re being heard, that the editor understands your story, and that everything they’re saying actually makes sense to you.
Is This Going to Cost an Arm and a Leg?
A developmental edit can get expensive. When we outsource developmental edits at Seal Press, we generally expect that it will take between 60-100 hours. Editors are charging anywhere from $25-50 an hour for this kind of work. This is why I advise getting started working with an editor early on in your process. Spreading out that kind of expense over the year or more that you’re writing the book is much easier to swallow than spending it all at once because you’re desperate and you need someone to save or fix your book. That said, you never want to shop your book to an agent or editor without having some sort of professional assessment. So if the price tag here freaks you out, consider at least getting your manuscript copyedited. I’ve met many smart people who felt that the fact that their best friend and mother read and loved their book was evidence enough that it was going to be a bestseller. The best piece of advice I can give you is: Don’t be naive. If you want to get published by a traditional publisher, you need to have your work edited. If you want to self-publish, it matters even more.
Until next month,
Brooke
GO BACK TO THE WARNER COACHING HOMEPAGE
June 18, 2011
May 27, 2011
Going Shopping---for an Agent or Publishing House
Shopping for an agent or an editor is an important step on the journey to getting published. For a lot of writers, it’s the first time they’re getting outside feedback from professionals about their work; for many, it means that countless hours spent in silence, toiling away in solitude, is coming to an end. But when do you shop for an agent? How do you decide whether to shop for an agent or to go directly to an editor at a publishing house? What do you need to have complete before you approach an agent or an editor? And once you know you’re really ready, what are some best practices to keep in mind for keeping track of whom you’re pitching to? This month’s newsletter answers all of these questions and more.
When Should I Shop My Manuscript?
Novelists: If you’re writing a novel (adult or YA), do not shop until you are completely finished with your manuscript. Many agents only require a query letter in addition to your manuscript, but I highly recommend creating a chapter-by-chapter summary of your entire book to send along with your first fifty pages when an agent expresses interest in your work. This helps the agent get a sense of the arc of your narrative without having to read the entire manuscript. If the summary holds together well, they will be more likely to request your full manuscript.
Nonfiction writers: If you’re writing creative nonfiction, a memoir, or self-help, you can shop with a proposal and sample chapters, though some agents prefer a complete manuscript. Critical to shopping your nonfiction manuscript is a proposal. You must have a complete book proposal that includes some variation of the following elements: Overview, About the Author, Competitive Titles, Target Audience, Marketing/Publicity, Chapter-by-Chapter Summaries, Sample Chapters.
Tip: Don’t feel pressured to go out with your work before it’s ready. I have worked with writers who are so anxious to land an agent that they have gone out too soon---before their concept was completely secure, or before the proposal had been thoroughly edited or proofread. Agents are flooded with mediocre proposals. Don’t be one of them!
How do I decide whether to shop for an agent or go directly to a publishing house?
The answer to this question has everything to do with your expectations. If you think your work is commercial and you expect a good advance, you must get an agent. If you think you have a fairly niche project and money doesn’t matter that much to you, then you might consider shopping directly to a publisher. Some publishing houses simply do not accept unsolicited manuscripts, making the decision of whether you need to be agented an easy one. If you want to publish on Random House, Penguin, Simon & Schuster, or any number of bigger houses, you have to be agented. If you know that you would like to publish with a small house, and you absolutely feel an alignment to a particular house or editor, consider pitching to them directly.
Tip: Never pitch agents and publishing houses simultaneously. If you pitch to a publishing house and get a rejection, your agent will not be able to circle back around to that house to pitch on your behalf. You never want to be in the position of telling an agent who’s just agreed to represent you that you’ve stacked up a list of rejections from various publishing houses you approached before you approached them.
What do I need to have complete before I approach an agent or a publisher?
Novelists: First, you must have a finished manuscript. As I mentioned above, I also recommend completing a chapter-by-chapter summary of your book. Ideally, this is a three- to four-sentence summary of each of your chapters, which you save in a single document called ChxChSummary.doc. Additionally, you must create a query letter. The query letter is sometimes called a pitch letter, and it’s what you send to an agent or publisher when you want to ask them to take a look at your work. A good resource for query letters is Query Shark.
Nonfiction writers: First, you must have a complete proposal. In addition to this, you may opt to complete your manuscript. There are pros and cons to shopping a whole manuscript versus shopping on sample chapters, and some agents and editors have strong feels about which they prefer---and it varies from person to person. Like novelists, you also need to create a query letter, which you send to an agent or publishing house for the purpose of getting them interested in your work.
Tip: Do your research and find out the names of the agents and editors you want to approach. If you are a more casual person, feel free to address them by their first name; if you’re more old-school, address them as Mr. or Ms. Never address a query letter to “To Whom It May Concern” or “Dear Sir.” (I have been known to immediately trash letters addressed to “Dear Sir.”) Note that Publishers Marketplace gives you access to agents’ and editors’ full names, titles, and email addresses on their homepage. (Scroll down to the "Quick contact search," which gives you the option of entering name and/or company to find who you're looking for.)
What’s the best way to pitch my work to an agent or editor?
When you’re ready to pitch your work, choose ten agents you want to approach. Researching an agent is an important part of this process, so take your time. I recommend spending the $20/month it takes to be a member on Publishers Marketplace. Look at the deals and see who’s buying and selling what. Spend time on The Guide to Literary Agents and zero in on agents whose websites, mission statements, personal statements, and interviews you like. There’s a wealth of information about agents and editors online.
Start your pitching process by pasting your query letter into the body of your email. At the end of your query, you will ask the question: “May I send you the first fifty pages of my novel?” (if you are a novelist), or, “May I send you my complete proposal?” (if you are a nonfiction writer). Then you wait to get an affirmative response.
Once you get a “Yes, you may send me your first fifty pages,” or, “Yes, you may send me your proposal,” you follow up by saying, “Thank you for agreeing to take a look at my chapters,” or “Thank you for agreeing to take a look at my proposal,” and you attach the work as an email attachment. If you are a novelist, this is when you attach your chapter summaries document as well, and make sure to note that you are taking the liberty of attaching a chapter summary document in addition to the first fifty pages of your novel.
Tip: Name your document appropriately. If I wrote a novel called Book Blazer, I would call my document BookBlazer_1st50.doc or BookBlazer_Warner.doc. Or if my memoir were titled, Confessions of a Booklover, I would title my document Confessions Booklover_Proposal.doc or Warner_finalproposal.doc. Avoid sending your proposal to Agent Frank Gage and titling it FrankGage.doc.
What’s the best way to keep track of the agents and editors I’m pitching to?
I mentioned above starting with just ten agents or ten publishing houses. The reason for this is because this process gets very messy very fast. It may seem like it’s not a big deal to pitch to twenty agents, but what if they all get back to you right away?
You’ll want to create a spreadsheet that keeps track of each agent’s name, email address, and the date you sent the query. Then keep track of whether they respond yes or no to receiving your work. If they respond yes, note what date you sent them your material (attachments). The normal amount of time to wait before hearing back is four to six weeks. Once you hit the six-week mark, it’s completely acceptable to send a follow-up email.
Once you receive five or more rejections, send out to five more agents at a time, never having more than ten open queries at a given time. Once you receive notice that an agent is interested in representing you, consider the Five Questions You Should Ask Your Would-Be Agent.
Tip: Use your spreadsheet to keep track of what you like about the agents you’re pitching. If they represent an author you admire, write that down. If something they said on their website resonates with you, take note. It’s very easy to lose track of who’s who when you’re juggling multiple agents, so get organized early!
Good luck in this process. It’s exciting and terrifying, and hopefully somewhat comforting to know that everyone who’s ever gotten published before you has been subjected to this process.
Until next month.
Brooke
GO BACK TO THE WARNER COACHING HOMEPAGE
When Should I Shop My Manuscript?
Novelists: If you’re writing a novel (adult or YA), do not shop until you are completely finished with your manuscript. Many agents only require a query letter in addition to your manuscript, but I highly recommend creating a chapter-by-chapter summary of your entire book to send along with your first fifty pages when an agent expresses interest in your work. This helps the agent get a sense of the arc of your narrative without having to read the entire manuscript. If the summary holds together well, they will be more likely to request your full manuscript.
Nonfiction writers: If you’re writing creative nonfiction, a memoir, or self-help, you can shop with a proposal and sample chapters, though some agents prefer a complete manuscript. Critical to shopping your nonfiction manuscript is a proposal. You must have a complete book proposal that includes some variation of the following elements: Overview, About the Author, Competitive Titles, Target Audience, Marketing/Publicity, Chapter-by-Chapter Summaries, Sample Chapters.
Tip: Don’t feel pressured to go out with your work before it’s ready. I have worked with writers who are so anxious to land an agent that they have gone out too soon---before their concept was completely secure, or before the proposal had been thoroughly edited or proofread. Agents are flooded with mediocre proposals. Don’t be one of them!
How do I decide whether to shop for an agent or go directly to a publishing house?
The answer to this question has everything to do with your expectations. If you think your work is commercial and you expect a good advance, you must get an agent. If you think you have a fairly niche project and money doesn’t matter that much to you, then you might consider shopping directly to a publisher. Some publishing houses simply do not accept unsolicited manuscripts, making the decision of whether you need to be agented an easy one. If you want to publish on Random House, Penguin, Simon & Schuster, or any number of bigger houses, you have to be agented. If you know that you would like to publish with a small house, and you absolutely feel an alignment to a particular house or editor, consider pitching to them directly.
Tip: Never pitch agents and publishing houses simultaneously. If you pitch to a publishing house and get a rejection, your agent will not be able to circle back around to that house to pitch on your behalf. You never want to be in the position of telling an agent who’s just agreed to represent you that you’ve stacked up a list of rejections from various publishing houses you approached before you approached them.
What do I need to have complete before I approach an agent or a publisher?
Novelists: First, you must have a finished manuscript. As I mentioned above, I also recommend completing a chapter-by-chapter summary of your book. Ideally, this is a three- to four-sentence summary of each of your chapters, which you save in a single document called ChxChSummary.doc. Additionally, you must create a query letter. The query letter is sometimes called a pitch letter, and it’s what you send to an agent or publisher when you want to ask them to take a look at your work. A good resource for query letters is Query Shark.
Nonfiction writers: First, you must have a complete proposal. In addition to this, you may opt to complete your manuscript. There are pros and cons to shopping a whole manuscript versus shopping on sample chapters, and some agents and editors have strong feels about which they prefer---and it varies from person to person. Like novelists, you also need to create a query letter, which you send to an agent or publishing house for the purpose of getting them interested in your work.
Tip: Do your research and find out the names of the agents and editors you want to approach. If you are a more casual person, feel free to address them by their first name; if you’re more old-school, address them as Mr. or Ms. Never address a query letter to “To Whom It May Concern” or “Dear Sir.” (I have been known to immediately trash letters addressed to “Dear Sir.”) Note that Publishers Marketplace gives you access to agents’ and editors’ full names, titles, and email addresses on their homepage. (Scroll down to the "Quick contact search," which gives you the option of entering name and/or company to find who you're looking for.)
What’s the best way to pitch my work to an agent or editor?
When you’re ready to pitch your work, choose ten agents you want to approach. Researching an agent is an important part of this process, so take your time. I recommend spending the $20/month it takes to be a member on Publishers Marketplace. Look at the deals and see who’s buying and selling what. Spend time on The Guide to Literary Agents and zero in on agents whose websites, mission statements, personal statements, and interviews you like. There’s a wealth of information about agents and editors online.
Start your pitching process by pasting your query letter into the body of your email. At the end of your query, you will ask the question: “May I send you the first fifty pages of my novel?” (if you are a novelist), or, “May I send you my complete proposal?” (if you are a nonfiction writer). Then you wait to get an affirmative response.
Once you get a “Yes, you may send me your first fifty pages,” or, “Yes, you may send me your proposal,” you follow up by saying, “Thank you for agreeing to take a look at my chapters,” or “Thank you for agreeing to take a look at my proposal,” and you attach the work as an email attachment. If you are a novelist, this is when you attach your chapter summaries document as well, and make sure to note that you are taking the liberty of attaching a chapter summary document in addition to the first fifty pages of your novel.
Tip: Name your document appropriately. If I wrote a novel called Book Blazer, I would call my document BookBlazer_1st50.doc or BookBlazer_Warner.doc. Or if my memoir were titled, Confessions of a Booklover, I would title my document Confessions Booklover_Proposal.doc or Warner_finalproposal.doc. Avoid sending your proposal to Agent Frank Gage and titling it FrankGage.doc.
What’s the best way to keep track of the agents and editors I’m pitching to?
I mentioned above starting with just ten agents or ten publishing houses. The reason for this is because this process gets very messy very fast. It may seem like it’s not a big deal to pitch to twenty agents, but what if they all get back to you right away?
You’ll want to create a spreadsheet that keeps track of each agent’s name, email address, and the date you sent the query. Then keep track of whether they respond yes or no to receiving your work. If they respond yes, note what date you sent them your material (attachments). The normal amount of time to wait before hearing back is four to six weeks. Once you hit the six-week mark, it’s completely acceptable to send a follow-up email.
Once you receive five or more rejections, send out to five more agents at a time, never having more than ten open queries at a given time. Once you receive notice that an agent is interested in representing you, consider the Five Questions You Should Ask Your Would-Be Agent.
Tip: Use your spreadsheet to keep track of what you like about the agents you’re pitching. If they represent an author you admire, write that down. If something they said on their website resonates with you, take note. It’s very easy to lose track of who’s who when you’re juggling multiple agents, so get organized early!
Good luck in this process. It’s exciting and terrifying, and hopefully somewhat comforting to know that everyone who’s ever gotten published before you has been subjected to this process.
Until next month.
Brooke
GO BACK TO THE WARNER COACHING HOMEPAGE
April 28, 2011
Book Marketing, Part 3 of a 3-Part Series: Marketing/Publicity
This month we’ll be covering the third and final part of this three-part series, which to date has covered the Competitive Titles and About the Author components of the book proposal. With these two aspects behind us, we can now turn to “Marketing/Publicity,” arguably the most time-consuming and elusive part of the proposal. Marketing/Publicity, as I’m referring to it throughout this post, is a component of your book proposal, and it requires you to get comfortable using a little smoke and mirrors.
I’m not suggesting that you lie, but I am absolutely suggesting that you’re not required to deliver on everything you include in your Marketing/Publicity plan. This section of your proposal exists as a marketing tool, and its sole purpose is to make a case to your would-be agent or editor that you understand how to reach your readers. This is not the place to make a case for the fact that there’s an audience. You do that in another section of the proposal called “Target Audience.” This is the place to talk about where your readers hang out. It’s the place to make long lists of TV shows, radio stations, and magazines that might want to feature your work. If you have connections to any particular outlets, that’s wonderful, but again, it’s not required. The point of this section is to show the person reading the proposal that you get that you have to cast your net wide, and the more information you can pack in there, the better.
Tools to Drive It Home
1. Statistics: Use stats wherever possible to talk about your target demographic. Remember, it’s important to differentiate the Marketing/Publicity section from the Target Audience section. Here you’re using stats to say things like, “14% of family caregivers care for a special needs child—an estimated 16.8 million care for special needs children under 18 years old (National Alliance for Caregiving/AARP, 2009)” or “According to a 2005 article by Pew Internet & American Life Project, some 55% of adult internet users have looked for "how-to," "do-it-yourself," or repair information online, and roughly 1 in 20 internet users—about 7 million people—search for repair help on a typical day.” These are called “marketing points” in the industry because they make the case that there are real numbers to support your claim that there are people out there who will want to read your book.
2. Lists: I mentioned compiling lists of TV shows, radio shows, and magazines, but this also includes organizations, blogs, and ezines. Use any and all of these outlets as subheads in your Marketing/Publicity section to make an impression. If I were writing a spiritual memoir, for example, I might include a subsection that reads something like this:
Magazines
Women’s interest magazines regularly cover stories about women’s personal journeys. Warner’s story will appeal to mainstream readers of the following magazines:
Ladies’ Home Journal
Self
Ms. magazine
Woman’s Day
Redbook
O, The Oprah Magazine
Women Today
You might wonder about the point of including this kind of research in your proposal, but again, it’s a marketing tool. Agents and editors need all the ammunition they can get to make a case for your book. Agents are selling to editors and editors are selling to their Editorial Boards and ultimately to the reps who in turn sell your book to book-buyers who sell your book to consumers. The more robust your Marketing/Publicity section, the better equipped your agent or editor will be to make the case that you’re worth taking a risk on.
3. Your personal marketing plans and/or connections: The Marketing/Publicity section is also the place where you drive home any and all ideas, plans, connections, and favors you might be able and willing to pull. This may include possible speaking engagements even if they’re not yet booked. You could say you’ll approach your local JCC, for instance, even if they haven’t formally invited you to speak. As long as it’s true, you can say that you have a connection to Julia Roberts and that she may blurb your book. This is where the smoke and mirrors part comes in. You’re not necessarily having to deliver on all the things you propose, but you’re putting forth all of the things you think you can do. Don’t say you’re going to start a blog if you have no intention to do so, but do say that you’ll blog every day if you’re willing to, even if you’re not currently blogging every day.
The Marketing/Publicity section of your book proposal is meant to show the ways in which you’re thinking big—bigger than you might be feeling even. It shows that you’re thinking outside of the box and that when push comes to shove you’ll step up to the plate and be a strong collaborator who’s willing to go the distance to help your publisher sell books. Publishers are increasingly relying on their authors to bring the readers, and understanding this as you’re creating your Marketing/Publicity section is key. You honestly can’t go too big. And this is intimidating to a lot of folks. I’ve seen more than a few authors balk at the idea of having to sell themselves in this way. But trust me, it’s worth it. Put in the time to create a solid presentation. Hire someone to do the research if you need to. Putting forward a flimsy Marketing/Publicity section gives agents and editors a good reason to pass on your project. And giving it all you’ve got can make the difference between getting representation and a book deal and being left wondering why you got a rejection.
Until next month.
Brooke
GO BACK TO THE WARNER COACHING HOMEPAGE
I’m not suggesting that you lie, but I am absolutely suggesting that you’re not required to deliver on everything you include in your Marketing/Publicity plan. This section of your proposal exists as a marketing tool, and its sole purpose is to make a case to your would-be agent or editor that you understand how to reach your readers. This is not the place to make a case for the fact that there’s an audience. You do that in another section of the proposal called “Target Audience.” This is the place to talk about where your readers hang out. It’s the place to make long lists of TV shows, radio stations, and magazines that might want to feature your work. If you have connections to any particular outlets, that’s wonderful, but again, it’s not required. The point of this section is to show the person reading the proposal that you get that you have to cast your net wide, and the more information you can pack in there, the better.
Tools to Drive It Home
1. Statistics: Use stats wherever possible to talk about your target demographic. Remember, it’s important to differentiate the Marketing/Publicity section from the Target Audience section. Here you’re using stats to say things like, “14% of family caregivers care for a special needs child—an estimated 16.8 million care for special needs children under 18 years old (National Alliance for Caregiving/AARP, 2009)” or “According to a 2005 article by Pew Internet & American Life Project, some 55% of adult internet users have looked for "how-to," "do-it-yourself," or repair information online, and roughly 1 in 20 internet users—about 7 million people—search for repair help on a typical day.” These are called “marketing points” in the industry because they make the case that there are real numbers to support your claim that there are people out there who will want to read your book.
2. Lists: I mentioned compiling lists of TV shows, radio shows, and magazines, but this also includes organizations, blogs, and ezines. Use any and all of these outlets as subheads in your Marketing/Publicity section to make an impression. If I were writing a spiritual memoir, for example, I might include a subsection that reads something like this:
Magazines
Women’s interest magazines regularly cover stories about women’s personal journeys. Warner’s story will appeal to mainstream readers of the following magazines:
Ladies’ Home Journal
Self
Ms. magazine
Woman’s Day
Redbook
O, The Oprah Magazine
Women Today
You might wonder about the point of including this kind of research in your proposal, but again, it’s a marketing tool. Agents and editors need all the ammunition they can get to make a case for your book. Agents are selling to editors and editors are selling to their Editorial Boards and ultimately to the reps who in turn sell your book to book-buyers who sell your book to consumers. The more robust your Marketing/Publicity section, the better equipped your agent or editor will be to make the case that you’re worth taking a risk on.
3. Your personal marketing plans and/or connections: The Marketing/Publicity section is also the place where you drive home any and all ideas, plans, connections, and favors you might be able and willing to pull. This may include possible speaking engagements even if they’re not yet booked. You could say you’ll approach your local JCC, for instance, even if they haven’t formally invited you to speak. As long as it’s true, you can say that you have a connection to Julia Roberts and that she may blurb your book. This is where the smoke and mirrors part comes in. You’re not necessarily having to deliver on all the things you propose, but you’re putting forth all of the things you think you can do. Don’t say you’re going to start a blog if you have no intention to do so, but do say that you’ll blog every day if you’re willing to, even if you’re not currently blogging every day.
The Marketing/Publicity section of your book proposal is meant to show the ways in which you’re thinking big—bigger than you might be feeling even. It shows that you’re thinking outside of the box and that when push comes to shove you’ll step up to the plate and be a strong collaborator who’s willing to go the distance to help your publisher sell books. Publishers are increasingly relying on their authors to bring the readers, and understanding this as you’re creating your Marketing/Publicity section is key. You honestly can’t go too big. And this is intimidating to a lot of folks. I’ve seen more than a few authors balk at the idea of having to sell themselves in this way. But trust me, it’s worth it. Put in the time to create a solid presentation. Hire someone to do the research if you need to. Putting forward a flimsy Marketing/Publicity section gives agents and editors a good reason to pass on your project. And giving it all you’ve got can make the difference between getting representation and a book deal and being left wondering why you got a rejection.
Until next month.
Brooke
GO BACK TO THE WARNER COACHING HOMEPAGE
April 20, 2011
LISTEN: A conversation with Brooke & Linda Joy Meyers about Creative Nonfiction
Last Friday I was invited to do another teleseminar with Linda Joy Myers, President of the National Association of Memoir Writers.
This is a conversation about creative nonfiction and some of the points we cover include:
•What does this term mean to agents and editors?
•Does presenting your work as Creative Nonfiction give you a leg up or work against you?
•What’s problematic about Creative Nonfiction from a publishing perspective?
•Have public fallouts (like James Frey and Margaret Seltzer) changed the way publishers consider Creative Nonfiction?
•What do you need to know if you’re writing Creative Nonfiction and you want to sell it to a publishing house?
Thanks for listening.
GO BACK TO THE WARNER COACHING HOMEPAGE
This is a conversation about creative nonfiction and some of the points we cover include:
•What does this term mean to agents and editors?
•Does presenting your work as Creative Nonfiction give you a leg up or work against you?
•What’s problematic about Creative Nonfiction from a publishing perspective?
•Have public fallouts (like James Frey and Margaret Seltzer) changed the way publishers consider Creative Nonfiction?
•What do you need to know if you’re writing Creative Nonfiction and you want to sell it to a publishing house?
Thanks for listening.
GO BACK TO THE WARNER COACHING HOMEPAGE
April 1, 2011
Book Marketing, Part 2 of a 3-Part Series: Your Bio
Last month’s newsletter covered the importance of Competitive Titles in positioning your book.
I wrote that there are three marketing-related aspects to your book proposal that you need to understand and execute well if you want to sell your book in today’s publishing climate:
1. Your Competitive Titles section, which is about positioning your book
2. Your About the Author section, which is about marketing you
3. Your Marketing/Publicity section, which is about marketing your book
This month we’re covering #2, the About the Author section. This may seem like the most straightforward and easy section of the proposal, but if you’ve ever attempted to write your professional bio in this capacity you may already know that it’s actually quite hard.
The three most important things to know are:
1. Write your bio in the third person
2. Don’t leave out anything important, even if it feels like your being boastful or repetitive
3. Make sure your bio sounds like you
1. Write your bio in the third person
It’s important to know that it’s not a dealbreaker if you write your bio in the first person; it’s simply more professional to write it in the third. It also gives you some distance from the content, allowing you to list your achievements and toot your own horn with a little more recklessness.
2. Don’t leave out anything important, even if it feels like your being boastful or repetitive
There are many opportunities to promote yourself throughout your book proposal. It’s a good idea to work on self-promotional language in the query letter, the overview, the marketing section (which we’ll cover next month), and even in the Comparative Title section. But there’s no aspect of the proposal quite like the author bio section. So don’t waste it! Just because you’ve already said something in the query letter doesn’t mean you should leave it out of your author bio. Too often authors leave out important information, like their website URL, or a specific achievement, because they’ve listed it elsewhere. Remember, the book proposal is an exercise in repetition. Most editors are skimming through it looking for things that pop out. And if you’re not comfortable saying how fantastic you are, work on it slowly. Create a “What’s Fabulous About Me” document and save it on your desktop. Add to it over time and allow yourself to be outrageous. Then you can weed out what truly doesn’t belong. In this competitive market, editors are looking for people who stand out, so your author bio is not a place to be humble or modest.
3. Make sure your bio sounds like you
Whether you’re writing a prescriptive how-to, a funny memoir, or your literary masterpiece, you employ a certain tone and style in your work—and you’ve probably found your voice by the time you’re working on your proposal. Use that voice in your proposal, too, and don’t drop it when you get to the author bio. Too often I see lists of accomplishments without much personality showing through. And while I tell my clients not to lead with their hobbies, it’s completely appropriate---even advisable---to include what you love in the last graph of your bio—including where you live and who you live with (partner, animals, children).
Until next month.
Brooke
GO BACK TO THE WARNER COACHING HOMEPAGE
I wrote that there are three marketing-related aspects to your book proposal that you need to understand and execute well if you want to sell your book in today’s publishing climate:
1. Your Competitive Titles section, which is about positioning your book
2. Your About the Author section, which is about marketing you
3. Your Marketing/Publicity section, which is about marketing your book
This month we’re covering #2, the About the Author section. This may seem like the most straightforward and easy section of the proposal, but if you’ve ever attempted to write your professional bio in this capacity you may already know that it’s actually quite hard.
The three most important things to know are:
1. Write your bio in the third person
2. Don’t leave out anything important, even if it feels like your being boastful or repetitive
3. Make sure your bio sounds like you
1. Write your bio in the third person
It’s important to know that it’s not a dealbreaker if you write your bio in the first person; it’s simply more professional to write it in the third. It also gives you some distance from the content, allowing you to list your achievements and toot your own horn with a little more recklessness.
2. Don’t leave out anything important, even if it feels like your being boastful or repetitive
There are many opportunities to promote yourself throughout your book proposal. It’s a good idea to work on self-promotional language in the query letter, the overview, the marketing section (which we’ll cover next month), and even in the Comparative Title section. But there’s no aspect of the proposal quite like the author bio section. So don’t waste it! Just because you’ve already said something in the query letter doesn’t mean you should leave it out of your author bio. Too often authors leave out important information, like their website URL, or a specific achievement, because they’ve listed it elsewhere. Remember, the book proposal is an exercise in repetition. Most editors are skimming through it looking for things that pop out. And if you’re not comfortable saying how fantastic you are, work on it slowly. Create a “What’s Fabulous About Me” document and save it on your desktop. Add to it over time and allow yourself to be outrageous. Then you can weed out what truly doesn’t belong. In this competitive market, editors are looking for people who stand out, so your author bio is not a place to be humble or modest.
3. Make sure your bio sounds like you
Whether you’re writing a prescriptive how-to, a funny memoir, or your literary masterpiece, you employ a certain tone and style in your work—and you’ve probably found your voice by the time you’re working on your proposal. Use that voice in your proposal, too, and don’t drop it when you get to the author bio. Too often I see lists of accomplishments without much personality showing through. And while I tell my clients not to lead with their hobbies, it’s completely appropriate---even advisable---to include what you love in the last graph of your bio—including where you live and who you live with (partner, animals, children).
Until next month.
Brooke
GO BACK TO THE WARNER COACHING HOMEPAGE
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